Speed. Everyone wants to sell their home fast. As they say in NASCAR: Speed Is Money. How fast do you want to go? To prove that point, ask your stubborn client. If you were to offer this house for half of what you want, what do you think would happen? (music from jeopardy)...
They would say it would sell tomorrow. BINGO! There are two prices for a house: wholesale and retail. How fast do you want to sell?